Purpose

For women,

by women

Whenever you see a sign or label made with the KITA font, you’d know there’s a woman behind it.

Beyond the typeface is the bigger mission to empower every Pinay in business, and bring to light just how big women’s impact is on our country’s economy.

The more you use the font, the more women’s contribution becomes undeniable.

Creating IMPACT
that makes people act

THE KITA INITIATIVE came to life in collaboration with SPARK!, a Philippine NGO that champions the economic empowerment of women.

Believing that from visibility comes support, we’ve worked together to create the KITA font that puts the true impact of Filipina entrepreneurs on display.

We launched it by using the font on signages and giving them to those who never had them before. We also transformed old storefronts into a showcase of female entrepreneurial pride. Uplifting the women behind them and making them more visible.

This resulted in a vibrant transformation of the Kamuning Market area, located in the nation’s largest city, with the support of Quezon City Mayor Joy Belmonte who shares the same vision as we do in helping women in business be seen and heard—Now you see her. Support her.

Support The Kita Initiative